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Bring love back to Valentine’s Day

Viewpoints Editor

Published: Wednesday, February 13, 2013

Updated: Thursday, February 14, 2013 02:02

Misti Jones | The Houstonian

Misti Jones | The Houstonian

Extravagant bouquets, chocolates, cheesy life-sized teddy bears and expensive gifts are synonymous with Valentine’s Day, but what happened to the ‘love’ aspect of the holiday? (And I don’t just mean sex).

Showering someone with gifts is not a way to prove you love them. However, many men and women spend countless amounts of dollars buying their significant others materialistic presents.

Let’s look at the facts - Over $1 billion worth of chocolate, 189 million stems of roses and about 1 billion mass-produced Valentine’s Day cards are purchased and exchanged in U.S. each year, according to stvalentinesday.org. Department stores and grocery stores have commercialized Valentine’s Day, persuading customers to buy and buy and buy to express their love.

Valentine’s Day is a lovers’ holiday, which many seem to overlook. The popular commemoration of love and romance traces its origin to an ancient Roman festival and a legend of St. Valentine, who advocated marriage and sent a love letter to his paramour. (No, the holiday was not created by greeting card companies as some people speculate.)

This holiday is an expression of love toward those special someones in your life. Yes, it’s cliché but it’s true.

Couples should spend the day in the company of their loved ones, celebrating being in love. It’s a beautiful occasion that couples should take advantage of without giving in to the norm of store-bought gifts.

Why not show you care with a romantic dinner at your lover’s favorite restaurant or have a night in where you cook their favorite meal? Write a love poem, make a mixed CD, walk around the city, stay in for the night with a movie, go to the park or make a gift from the heart and it is sure to be memorable.

Love is a deep affection and desire for a person; it is not defined by how many chocolates, flowers and gifts a person receives. So remember this Valentine’s Day to forget the giant stuffed teddies and bring love back.

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