The best and the worst 2013 Super Bowl Ads
Published: Tuesday, February 5, 2013
Updated: Tuesday, February 5, 2013 19:02
The Super Bowl is a singular occasion in the world of advertising. Corporations spend millions on precious seconds of advertising, which in turn influence millions of people. Super Bowl commercials have become an anticipated occurrence for Americans, and each year during the game ads are televised that make us laugh, tear up and sometimes just weird us out.
Here’s a look at this which of these multi-million dollar commercial masterpieces touched the hearts and minds of the nation and which ones left the crowd scratching their head.
CUTEST COMMERCIAL: VW’s “Get Happy” ad worked so well as a whole. The Jamaican accent juxtaposed with the rigid work environment, combined with the positive vibes present throughout, accentuated the car company’s desired motto “Get Happy.” As offensive or trite as this commercial might have been, it was fortunately well done and pretty hilarious to boot.
THE TEAR-JERKER: Alcohol has certainly been associated with emotions throughout history (and not always in the most positive way) but who would’ve expected Budweiser to produce such an emotional commercial? The touching story of friendship between man and horse played out in their “Brotherhood” ad delivered an effective, heartfelt message that left everyone from hardcore fans to uninterested party-goers with watery eyes.
MOST INTENSE: The Dodge “Farmer” commercial could be described as an advertising monolith. A proud, two-minute salute to agriculture, forcing itself into anyone watching’s brain almost by sheer length alone. Though at first viewing it seemed slightly strange and bleak, the commercial provided a strong message promoting not only Dodge trucks but the future of agriculture in America as a whole.
THE WORST: A model, a nerd, and the Internet, ingredients for the best Super Bowl ad ever? Wrong, these are components one of GoDaddy’s Super Bowl ads, which may as well have been titled “The Most Awkward Thing You Will Ever Watch.” The ad seemed pleasant enough until model Bar Refaeli began making out with pasty, acne-faced guy to her left. And then it kept going, and going, until the sound of lips smacking together sloppily made viewers across the nation lose their appetites.
THE BEST: Taco Bell’s “Viva Young” ad was the hands down the best of the Super Bowl. The hilarity of Fun’s Spanish parody of their hit song “We Are Young” combined with the equally funny and yet touching antics of the elderly partiers made for a memorable commercial that held sway in comedy and emotion.