Mattingly casts his vote for 2012 "Video of the Year"

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Published: Thursday, September 6, 2012

Updated: Thursday, September 6, 2012 17:09

View the story "Mattingly casts his vote for 2012 \"Video of the Year\" " on StorifyMattingly casts his vote for 2012 "Video of the Year" With such popular songs in this year's lineup, here are my comments on who is likely to win. Storified by George Mattingly · Thu, Sep 06 2012 14:18:50The nominees for this year's MTV Video Music Awards for "Video of the Year" make quite the interesting lineup. You have a collaboration hip-hop video, two major pop star videos, a new artist on the scene and one underrated rap artist. Drake - Take Care (Explicit) ft. RihannadrakevevoFirst on the lineup for this year's nominees is "Take Care" by Drake featuring Rihanna. Even though the song is one of this year's biggest hits, I was not a huge fan. I don't think the song's popularity among fans will be enough to take the video all the way to the winner's circle. In comparison to other nominees in this category, it's boring. The video takes a more artistic approach to the song, and I don't know that it worked it its favor. Gotye - Somebody That I Used To Know (feat. Kimbra) - official videogotyemusicNext is Gotye's huge radio hit "Sombody I Used to Know" featuring Kimbra. This song brought a new sound to the radio and reached even more people with the song's message about a crappy relationship. The video is simplistic without fancy sets, lighting of effects and features a naked Gotye, which sets it apart from other nominees. This song will most likely take the win, with the song's popularity among people who relate to its message and unique approach to the video. Katy Perry - Wide AwakekatyperryvevoOk, I know Katy Perry is an amazing singer/performer, but this video is just ANOTHER fantasy pop video by her and it has been done before (remember E.T., Firework, California Girls videos?). Exactly. They're all relatively the same. It's that monotony that is going to cost her this award. Sorry Katy Perry fans. MIA - Bad Girls (Official Video)noiseyHere I think is the stand out video in the lineup of nominees. M.I.A. is one of the most unique, exotic artists among the nominees and often, she goes unrecogonized in the world of electronic music, autotune and pop stars. Her video takes you somewhere new, and keeps you interested the entire time. It's exciting, and exotic, which is something I highly value in music. This is my favorite to win the award, but with all the criticism she receives, it may just be wishful thinking. Rihanna - We Found Love ft. Calvin HarrisrihannavevoLastly, there's Rihanna's pop hit "We Found Love". I love that Rihanna is constantly changing her look, style and that is reflective in her music and videos. This video takes a fun look at the ups and downs of a relationship. The song was huge hit, but I don't think the video is up to par with that. Although it is sexual, it wouldn't be Rihanna if it wasn't. However, I think it overshadows the video and turns me away from it. With the song's popularity, I think it's still a strong contender.

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