DC Comics, Kia create super hero cars
Published: Thursday, October 11, 2012
Updated: Thursday, October 11, 2012 01:10
DC Entertainment and Kia Motors are joining forces to create cars that are inspired by DC Comic’s Super Heroes, according to a joint press release.
Kia and DC will combine their powers to create eight customized vehicles that resemble iconic members of the Justice League. Jim Lee, famous comic book artist and Co-Publisher for DC Entertainment, put his talents towards the design of all the personalized cars.
The Batman themed Optima was released Wednesday at the New York comic-con.
The cars will be auctioned off at the end of the “We Can Be Heroes” movement where all the net proceeds will go to the program. Kia will also help promote the program by making customized “We Can Be Heroes” license plates, signage, collateral materials and in-vehicle video displays.
“We Can Be Heroes” is a giving campaign that is committed to help fight hunger in the Horn of Africa, which was launched by DC Comics. The campaign wants average people to get involved and donate to help and give hope to the people affected by the hunger crisis.
“This partnership will allow us to band these two great brands together in an effort to make the world a better place through the ‘We Can Be Heroes’ campaign,” Michael Sprague, executive vice president, marketing and communication, KMA said. “And with Jim Lee’s vision combined with the efforts of some of the best customizing shops in the business, it’s going to be a lot of fun unveiling these cars around the country.”
Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg will be the characters that inspire the different cars. The eighth car will represent a combination of all the heroes. Kia cars were matched with the heroes’ personalities and traits to their cars special aspects.
Kia will use their most identifiable and colorful models such as the Optima, Soul, Sorento, Sportage, Rio, and Forte. Their cars will have the iconic colors and signs of the different heroes.
“The Justice League reminds us that when we combine our efforts with others, we can create a world of change,” Amit Desai, SVP of franchise management, DC Entertainment said. “The Justice League characters look amazing on some of Kia’s best looking and technologically-advanced vehicles.”
The cars will be revealed to the public through major auto shows and comic-cons in the U.S. over ten months. The on-going New York comic-con, SEMA Show, North American International Auto Show, Wonder-Con and San Diego comic-con are some of the events where the special cars will be shown.
Photo provided by @PeterHa